Watkins, Brandi (Hrsg.): Research Perspectives on Social Media Influencers and their Followers

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This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.

ISBN: 978-1-7936-1366-0
GTIN: 9781793613660

Über den Autor Watkins, Brandi (Hrsg.)

Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.

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