Njathi, Anne W. (Hrsg.): Digital Public Relations and Marketing Communication Trends in Africa

Name: Njathi, Anne W. (Hrsg.): Digital Public Relations and Marketing Communication Trends in Africa
Brand: Taylor and Francis
SKU: 978-1-03-268961-6
Price: 220.00 CHF
Availability: InStock

CHF 220.00

Einband: Fester Einband

Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen

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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

ISBN: 978-1-03-268961-6

GTIN: 9781032689616