Zerfaß, Ansgar (Hrsg.): Public Relations Research

Name: Zerfaß, Ansgar (Hrsg.): Public Relations Research
Brand: Springer EN
SKU: 978-3-531-19961-0
Price: 70.00 CHF
Availability: InStock

European and International Perspectives and Innovations

CHF 70.00

Einband: Kartonierter Einband (Kt)

Verfügbarkeit: Lieferbar in ca. 20-45 Arbeitstagen

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This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on empirical evidence."Den Herausgebern ist es [...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt." www.pr-guide.de, 19.06.2009

ISBN: 978-3-531-19961-0

GTIN: 9783531199610

Über den Autor Zerfaß, Ansgar (Hrsg.)

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association. Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association's Public Relations Division. Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.