Marsh, Leslie L.: Branding Brazil

Name: Marsh, Leslie L.: Branding Brazil
Brand: Rutgers University Press
SKU: 978-1-978819-29-0
Price: 47.90 CHF
Availability: InStock

Transforming Citizenship on Screen

CHF 47.90

Einband: Kartonierter Einband (Kt)

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Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.

ISBN: 978-1-978819-29-0

GTIN: 9781978819290

Über den Autor Marsh, Leslie L.

LESLIE L. MARSH is an associate professor at Georgia State University in Atlanta. She specializes in Latin American film and media studies, focusing on Brazil and more broadly on questions of citizenship. She is the author of Brazilian Women’s Filmmaking: From Dictatorship to Democracy and co-edited with Hongmei Li The Middle Class in Emerging Societies: Consumers, Lifestyles and Markets.