Lashinsky, Adam: Inside Apple

INSIDE APPLE: This book reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and Apple to churn out hit after hit and inspire a cult-like following. Highly topical, and essential reading for all those interested in business innovation, as well as those fascinated by the inner workings of Apple and Steve Jobs. While INSIDE APPLE provides a detailed investigation into one, unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of that Apple magic to their own company career, or creative endeavour.