Butow, Eric: Ultimate Guide to Social Media Marketing

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Unlock the Power of Social Media Marketing for Your Business!

Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business’s social media strategy using today’s formats
  • How to leverage images and video in your social media outreach
  • How to Leverage AI in your campaigns
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

ISBN: 978-1-64201-184-5
GTIN: 9781642011845

Über den Autor Butow, Eric

Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including Ultimate Guide to Social Media Marketing and Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business. Eric is based out of Jackson, California.

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