Perkin Neil: Agile Marketing

Name: Perkin Neil: Agile Marketing
Brand: Kogan Page
SKU: 978-1-3986-0512-1
Price: 136.00 CHF
Availability: InStock

Unlock Adaptive and Data-driven Marketing for Long-term Success

CHF 136.00

Einband: Fester Einband

Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen

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Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unpredictable environment.

ISBN: 978-1-3986-0512-1

GTIN: 9781398605121

Über den Autor Perkin Neil

Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.