Hall Simon: Innovative B2B Marketing

New Models, Processes and Theory
CHF 47.90
Einband: Kartonierter Einband (Kt)
Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen
+ -

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

ISBN: 978-1-3986-0476-6
GTIN: 9781398604766

Über den Autor Hall Simon

Simon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in technology and services marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 he founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing (CIM) and lectures at Pearson Business School (University of Kent). He is a B2B council member with The Institute of Direct and Digital Marketing (IDM) and Data & Marketing Association (DMA) B2B marketing council member. He is the author of Innovative B2B Marketing, also published by Kogan Page.

Weitere Titel von Hall Simon