Solomon, Michael R.: The New Chameleons

How to Connect with Consumers Who Defy Categorization
CHF 136.00
Einband: Fester Einband
Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen
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Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.

ISBN: 978-1-3986-0006-5
GTIN: 9781398600065

Über den Autor Solomon, Michael R.

Michael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, PA. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing, consumer behavior, advertising and social media.

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