Bradley Chris: Strategy Beyond the Hockey Stick

People, Probabilities, and Big Moves to Beat the Odds
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Einband: Fester Einband
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PRAISE FOR STRATEGY BEYOND THE HOCKEY STICK

"A different kind of book-I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams."
-JANE FRASER, CEO, Citigroup Latin America

"A refreshing new look at what drives corporate performance. Even in fast-growing Internet businesses, people and their interactions are at the core of developing and executing strategies. The ideas shared in this book inspire fresh thinking and bold actions."
-MARTIN LAU, President, Tencent Technology

"This book is fundamental-I have seen hockey sticks in business plans more than I like to admit. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development."
-FRANS VAN HOUTEN, CEO, Royal Philips N.V.

"Sustaining institutions long-term often means determining what must evolve. Strategy Beyond the Hockey Stick provides a roadmap for strategic evolution and a toolkit for identifying big moves that will take already strong organizations to the next level of performance."
-WENDELL WEEKS, Chairman and CEO, Corning Incorporated

"Every once in a while, a genuinely fresh approach to business strategy appears. Strategy Beyond the Hockey Stick delivers exactly that. Its analysis of the human elements in strategy-making-social, psychological, and political-cuts to the heart of why most strategies are banal and fail to focus action. If you want to break out of the rut, get this book."
-PROF. RICHARD RUMELT, UCLA Anderson School of Management

"The great contribution of this book is that it joins the 'hard data' side to the equally crucial-and largely ignored-arena of social dynamics and human leadership. It is this rare combo of the 'hard' and the 'soft' that makes Strategy Beyond the Hockey Stick so distinctive."
-PROF. ROBERT KEGAN, Harvard Graduate School of Education

ISBN: 978-1-119-48762-3
GTIN: 9781119487623

Über den Autor Bradley Chris

SVEN SMIT is a Senior Partner in Amsterdam. He leads McKinsey Western Europe and, before that, led McKinsey's Strategy Practice. He is the co-author of the bestselling book Granularity of Growth. MARTIN HIRT is a Senior Partner in Greater China. He leads McKinsey's Global Strategy & Corporate Finance Practice. CHRIS BRADLEY is a Partner in Sydney. He leads McKinsey's Business Strategy service line.

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