Hopkins, Tom: Selling For Dummies

Learn to:

• Find, research, and win over potential clients
• Create and give winning presentations
• Close the sale
• Follow up and build strong relationships

Get your hands on the most up-to-date selling strategies and techniques

If you're brand new to sales or in the trenches and want to win more clients and close more sales, this book has you covered. You'll find out how to make killer sales presentations, use the latest technologies to your advantage, establish goals and plan your time efficiently, and discover that selling is more than a job?it's an art!

• Selling 101 ? get a grip on how selling is done, why it makes the world go 'round, and which goods or services you should sell to keep your job satisfaction on a high
• Don't sell ice cubes to an Eskimo ? do your homework before you sell a thing, understand your potential client's psyche, and sell what your product does instead of what it is
• Prospect, prospect, prospect ? find out how to connect with the people who want what you have, confidently deliver winning presentations, and close the sale
• Plant a seed ? use social media to follow up (and keep in touch) with clients to grow your business
• Ya gotta have faith ? stay upbeat when you don't succeed, set goals to stay focused, and give yourself a pat on the back when you deserve it

Open the book and find:

• The lowdown on the seven-step selling cycle
• How to harness technology as a selling tool
• Why it's important to get referrals from satisfied clients
• The latest info on social media sales approaches
• Tips to avoid costly and timely mistakes in sales
• The importance of mindfulness and willpower
• Ten major selling fails to avoid
• Proven strategies for improving your selling