Mullin Roddy: Shoppernomics

Name: Mullin Roddy: Shoppernomics
Brand: Taylor and Francis
SKU: 978-1-03-283746-8
Price: 60.50 CHF
Availability: InStock

How to Shorten and Focus the Shoppers' Routes to Purchase

CHF 60.50

Einband: Kartonierter Einband (Kt)

Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen

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What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde

ISBN: 978-1-03-283746-8

GTIN: 9781032837468

Über den Autor Mullin Roddy

Roddy Mullin is both a Chartered Engineer and a Chartered Marketer. Since 1987 he has been in consultancy helping some 300 companies in the UK particularly with marketing. He is a Fellow of the IMechE, CIBSE, CIM and RSA. He is the ex-Senior Warden of the Worshipful Company of Marketors. His Sales Promotion book (updated in September 2014 as Promotional Marketing) is the core text of the Institute of Promotional Marketing Diploma for which he is also an examiner. Colin Harper BSc (Psychology) MA (Marketing) is a member of the Chartered Institute of Marketing, the ex-Director of Insight for the Institute of Promotional Marketing and Director of Insight for The Retail Bulletin. He is also CEO of RetailVitalStatistics.com.