Rana, Sudhir (Hrsg.): Promotional Practices and Perspectives from Emerging Markets

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This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

ISBN: 978-1-03-232549-1
GTIN: 9781032325491

Über den Autor Rana, Sudhir (Hrsg.)

Sudhir Rana is Associate Professor in College of Healthcare Management and Economics at the Gulf Medical University, Ajman, UAE.Avinash K Shrivastava is Assistant Professor at International Management Institute, Kolkata, West Bengal, India.Sachin Kumar Raut is a full-time doctoral scholar in the Department of Marketing at Fortune Institute of International Business, New Delhi, India, and Cotutelle Doctoral Scholar in the Department of Business and Law at the University of Agder, Norway.

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