Cavusgil, S. Tamer (Hrsg.): Developments in Australasian Marketing
Einband:
Fester Einband
Verfügbarkeit:
Folgt in ca. 10 Arbeitstagen
Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.
ISBN:
978-0-7623-0636-7
GTIN:
9780762306367