Cavusgil, S. Tamer (Hrsg.): Developments in Australasian Marketing

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Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

ISBN: 978-0-7623-0636-7
GTIN: 9780762306367

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