Pechlaner Harald: Competence-Based Innovation in Hospitality and Tourism

Competence-Based Innovation in Hospitality and Tourism is a comprehensive analysis of how tourism and hospitality businesses develop and implement innovative approaches and how they compete in dymanic markets. By combining innovation theories with network theories and tourism and destination development, and illustrating the development of cooperat'The publication analyzes in a comprehensive way the characteristics and dynamics of innovation throughout the value chain and provides effective examples of how tourism businesses and destinations develop and implement innovative approaches. Innovation is at the heart of the 10YFP Programme on Sustainable Tourism (10YFP STP), led by UNWTO together with the Governments of France, Korea and Morocco, as it aims at accelerating the shift towards more sustainable consumption and production patters. Decoupling economic growth from resources use is not only needed in a tourism sector, which is continuously growing in importance and size, but it is also of pivotal importance for our nowadays societies. Innovation in tourism is of crucial importance for sustainable and resilient growth.' Dirk Glaesser, Director, Sustainable Development of Tourism, World Tourism Organization (UNWTO)