Frantz Roger (Hrsg.): Routledge Handbook of Behavioral Economics

This handbook provides a comprehensive overview of behavioral economics which considers both key developments and future possibilities. Part One looks at the origins and development of the field, exploring the work of the scholars who were influential in making this area so prominent. Part Two considers applications of behavioural economics.'This Handbook provides a good coverage of contemporary behavioral economic topics and is written by an excellent group of authors' - Gerrit Antonides, Wageningen University, The Netherlands 'This book contains a great collection of chapters on behavioral economics. It is distinguished by the diversity of its subject matter and the distinctiveness of its authors. If you want genuine insights and viewpoints as well as analyses not found elsewhere, please read the Handbook of Behavioral Economics. It is loaded with gems that contrast the unrealism of neoclassical economics with the realism of excellent behavioral economics.' - John Tomer,Manhattan College, USA.