Huff, Anne Sigismund (Hrsg.): Leading Open Innovation

Name: Huff, Anne Sigismund (Hrsg.): Leading Open Innovation
Brand: Penguin Random House Llc
SKU: 978-0-262-01849-4
Price: 64.00 CHF
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In today¿s competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs.

ISBN: 978-0-262-01849-4

GTIN: 9780262018494

Über den Autor Huff, Anne Sigismund (Hrsg.)

Anne Sigismund Huff is Professor and Director of Research Development at the National University of Ireland, Maynooth. Kathrin M. Möslein is Professor of Information Systems and Research Dean at the School of Business and Economics at the University of ErlangenñNuremberg. Ralf Reichwald is Professor of Management at HHL Leipzig Graduate School of Management and TUM Emeritus of Excellence at the Technische Universität München.