Browning, Christopher S.: Nation Branding and International Politics

Name: Browning, Christopher S.: Nation Branding and International Politics
Brand: McGill-Queen's University Press
SKU: 978-0-228-01891-9
Price: 52.50 CHF
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Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

ISBN: 978-0-228-01891-9

GTIN: 9780228018919

Über den Autor Browning, Christopher S.

Christopher S. Browning is reader of politics and international studies at the University of Warwick and co-author of Vicarious Identity in International Relations: Self, Security, and Status on the Global Stage.