Percy Larry: Strategic Advertising Management

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Einband: Kartonierter Einband (Kt)
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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

ISBN: 978-0-19-883561-5
GTIN: 9780198835615

Über den Autor Percy Larry

Larry Percy, Visiting Professor of Marketing at the Turku School of Economics, University of Turku, Richard Rosenbaum-Elliott, Professor Emeritus of Marketing and Consumer Research at the School of Management, University of Bath

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