Jobber, David: Principles and Practice of Marketing

CHF 96.00

Einband: Kartonierter Einband (Kt)

Verfügbarkeit: Artikel-Nr. geändert. Ersatzartikel. Neu 4992550

+ -

The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level.
Mit CD-ROM

ISBN: 978-0-07-712227-0

GTIN: 9780077122270

Über den Autor Jobber, David

David Jobber is Professor of Marketing at the University of Bradford Business School.

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