Porter, Michael E.: Wettbewerbsstrategie

Methoden zur Analyse von Branchen und Konkurrenten

CHF 68.00

Einband: Fester Einband

Verfügbarkeit: Artikel-Nr. geändert. Ersatzartikel. Neu 14120185

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Porters Ausführungen erklären die grundlegenden Kräfte des brancheninternen Wettbewerbs. Fundiert und praxisnah werden konkrete Methoden zur Analyse von Branchen vorgestellt und es wird gezeigt, wie man diese gewinnbringend einsetzt. Porters Buch ist eines der wenigen Bücher, das die Bezeichnung »Meilenstein« wirklich verdient. » Praktische Recherchehinweise erleichtern dem Leser das Auffinden der zur strategischen Planung notwendigen Informationen.« Capital

ISBN: 978-3-593-38710-9

GTIN: 9783593387109

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