Hendricks John Allen (Hrsg.): The Twenty-First-Century Media Industry

Economic and Managerial Implications in the Age of New Media
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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

ISBN: 978-0-7391-4003-1
GTIN: 9780739140031

Über den Autor Hendricks John Allen (Hrsg.)

Edited by John Allen Hendricks - Contributions by Alan B. Albarran; Robert Bellamy; Alexander Cohen; Tony R. DeMars; Douglas A. Ferguson; Robert Gross; Jennifer M. McClure; Jennifer Meadows; Stephen Phipps; Mary Jackson Pitts; Suzy Smith; Joan Van Tassel;

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