Hendricks John Allen (Hrsg.): Techno Politics in Presidential Campaigning

New Voices, New Technologies, and New Voters
CHF 235.00
Einband: Fester Einband
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This volume examines the use of new media and technologies to reach voters in the 2008 US Presidential campaigns, and the role these tactics played in attracting new voters and communicating with the electorate. Chapters focus on how the technologies were used by candidates, the press, and voters."The text should be valuable to scholars in political science and communication as a primer for what will surely be exponential growth in technological innovation in presidential elections for years to come." - Pete Bicak, Communication Research Trends
ISBN: 978-0-415-87978-1
GTIN: 9780415879781

Über den Autor Hendricks John Allen (Hrsg.)

John Allen Hendricks is Director of the Division of Communication and Contemporary Culture, and Professor of Communication at Stephen F. Austin State University. He is the co-editor of the book Communicator-in-Chief, and he has published numerous journal articles and book chapters on political communication. He is also the author of The Presidency and Social Media.Lynda Lee Kaid is Professor of Telecommunications and Research Foundation Professor at the University of Florida. A Fulbright Scholar, she has also done work on political television in European, Asian, and Latin American countries, and is the author/editor of more than 25 books on political advertising and political communication.

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